Personas Workshop
Understand what your users are thinking and struggling with, so you can provide the most value.
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About this template
What is this workshop?
Personas are only useful if your team actually believes in them. This workshop helps you build personas from real insight — combining existing research, team knowledge, and structured empathy exercises — so you end up with characters the whole team references when making product decisions. Not as a box-ticking exercise, but as a genuine shared understanding of who you're building for.
What's included
- Empathy map canvas
- Persona profile template
- Jobs-to-be-done section
- Assumption vs. evidence tracker
This is for you if…
- Product teams building for users they don't deeply understand
- Teams where different members have conflicting assumptions about who the user is
- Anyone whose product decisions frequently stall over 'what users want'
Download
How to access this template
- 1
Enter your email above — we'll send you the template link right away.
- 2
If you don't have a Miro account, create one for free at miro.com — it takes 30 seconds.
- 3
Open the board link from your email, click the board title in the top-left corner.
- 4
Click 'Duplicate board' to add a copy to your own account.
A free Miro account lets you have 3 active boards. If you're at the limit, archive old boards or combine templates onto one board.
Click the board title → Duplicate board
Getting started
How to run this workshop
Duplicate the Miro board and pre-populate it with any existing user research or interview notes.
Start by listing what you already know about your users — and what you're still guessing.
Use the empathy map to explore each persona's goals, frustrations, behaviors, and context.
Draft 2–3 distinct personas based on patterns in your research.
For each persona, write a one-sentence 'job to be done' statement that captures what they're really trying to achieve.
Save the completed personas in a shared space and link to them from your product backlog.
Tips for first-time facilitators
- 1
Pre-populate the board with any existing user research before the session — blank boards produce imagination, not insight.
- 2
Explicitly label everything as 'assumption' or 'evidence' throughout. It matters for credibility later.
- 3
Cap at 2–3 personas. More than that and the team can't keep them in their heads when making decisions.
Questions
Frequently asked questions
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