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Design Thinking

How to Create a Simple Customer Journey Map

Map your customer's experience to find the moments that matter most.

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What you'll learn

  • The 5 stages of a customer journey map — and what to capture at each stage
  • How to gather the data you need for an accurate (not assumed) map
  • Identifying moments of truth: where the experience makes or breaks trust
  • Using journey maps to prioritize product and service improvements by impact

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3 workshop tips, 2 tools, 1 template. Every Tuesday, in your inbox. Free.